LEGO NINJAGO

Michael Svane Knap Design Manager, LEGO Ninjago, on toys, inspiration and bridging media…

We caught up with HYPE. Co-Founder and Creative Director, Liam Green, to learn more about the design behind the range, and why licensing has helped elevate the fashion brand to new heights.

“We are satisfied with our performance given the transformative shifts which continue to reshape the global toy industry,” said LEGO CEO Niels B Christiansen.