LEGO

Target readies LEGO lifestyle collection spanning apparel, homewares and pet toys

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

Queer Eye gets the LEGO treatment

“We didn’t have an element that did Tan’s gorgeous hair justice, so we had to make an entirely new wig element – in shimmering silver of course!” said Matthew Ashton, Vice President of Design at the LEGO Group.

LEGO debuts Fender Stratocaster set

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

LEGO Education debuts SPIKE Essential kit to help primary school students tackle STEAM concepts

“With the launch of SPIKE Essential we are delighted to introduce a complete learning system that enriches the teaching and learning experience,” said Esben Stærk, president of LEGO Education.

Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker

From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO

Seinfeld gets the LEGO treatment

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

LEGO launches LEGO adidas Originals Superstar sneaker set

“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.

LEGO Art debuts World Map set containing the most pieces ever included in a LEGO set

The set’s 11,695 elements can be arranged in one of three different ways, allowing consumers to place their favourite part of the world in the centre of the map.

LEGO debuts Everyone is Awesome, a set designed to celebrate diversity

“The starting point for this was my feeling that we, as a society, could be doing more to show support for each other and appreciate our differences,” said set designer and Vice President of Design at LEGO, Matthew Ashton.

LEGO and adidas debut ZX 8000 Bricks collection

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.