LEGO

LEGO debuts tallest build to date with its LEGO Eiffel Tower

“We followed the structural principles of the original tower as closely as the LEGO System would allow,” said designer Rok Žgalin Kobe.

Atari 2600 gets the LEGO treatment

“We hope that building this classic console takes you back to those halcyon days when a handful of pixels meant a world of adventure,” said designer Chris McVeigh.

Mattel readies launch of MEGA Masters of the Universe Snake Mountain set

The set includes 3,802 bricks and measures 24 inches wide when open.

LEGO readies launch of Jazz Quartet set

“I hope when the Jazz Quartet set is built and displayed, people will feel a connection to the music,” said designer Hsinwei Chi.

LEGO partners with The Museum of Modern Art for Starry Night set

The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.

LEGO teams with Hasbro to launch LEGO Transformers Optimus Prime

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

LEGO embraces digital storytelling with LEGO City Missions sets

Each model is accompanied by an interactive story – accessed via the LEGO Digital Building Instructions app – spanning eight distinctive missions.

LEGO debuts Muppets Minifigures collection

The Muppets is the most recent brand to gets its own LEGO Minifigure collection, following launches for the likes of Marvel, Looney Tunes and Harry Potter.

Spice Girls get the LEGO treatment

“There are few bands that defined pop culture in the same way the Spice Girls did back in the 1990s, and it’s been such fun bringing the band to life in our BrickHeadz style,” said LEGO designer Daniel Squirrell.

LEGO Designer Mike Psiaki on the challenges of recreating the legendary ship, RMS Titanic

110 years after the sinking of the Titanic, designer Mike Psiaki discusses creating the LEGO version…

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