“We are looking forward to unlocking new opportunities with non-food offerings on our platform,” said Amy Heather, Director of Strategic Accounts at Just Eat.
“One of the challenges was to make sure that customisation of the sets was simple so builders could experience the freedom they have in the game,” said Simon Kent, Creative Lead and Design Director at the LEGO Group.
Until now, LEGO Braille Bricks have only been distributed free of charge by the LEGO Foundation to organisations specialising in the education of children with vision impairment.
“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.
“Research we did with kids back in 2021 showed they really wanted dragons to be front and centre of the new story,” said Nigel Kong, Head of Product for LEGO Ninjago.
“We are firm believers in learning through play and Gabby embodies that with her unparalleled tenacity and spirit,” said James Stephenson, Senior Designer at the LEGO Group.