LEGO

Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker

From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO

Seinfeld gets the LEGO treatment

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

LEGO launches LEGO adidas Originals Superstar sneaker set

“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.

LEGO Art debuts World Map set containing the most pieces ever included in a LEGO set

The set’s 11,695 elements can be arranged in one of three different ways, allowing consumers to place their favourite part of the world in the centre of the map.

LEGO debuts Everyone is Awesome, a set designed to celebrate diversity

“The starting point for this was my feeling that we, as a society, could be doing more to show support for each other and appreciate our differences,” said set designer and Vice President of Design at LEGO, Matthew Ashton.

LEGO and adidas debut ZX 8000 Bricks collection

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

Emily Jacobs – Head of Global Licensing at The LEGO Group – on bringing the brick into fashion

Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.

LEGO design legends Jan Ryaa and Sten Schmidt retire

Between them, they have their names on more than 70 LEGO element patents.

LEGO bolsters Super Mario range with addition of LEGO Luigi

“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said LEGO’s Julia Goldin.

Winnie the Pooh gets the LEGO treatment

Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.

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