LEGO

“This fantastic new play theme is deeply inspired by Chinese culture and built on an esteemed story that is treasured by all generations,” said LEGO’s Julia Goldin.

“This partnership will see us celebrate the power of merging music and the LEGO System in Play, providing children with a whole new way to creatively express themselves by bringing to life music in their own world, their own way,” said LEGO’s Julia Goldin.

Exactly fifty years ago to the day – April 13, 1970 – Apollo 13 astronauts James A. Lovell and John L. Swigert both said these words to NASA Mission Control. Usually misquoted in the present tense, the sentence marks the start of one of the most extraordinary stories of creativity on or off the face of the planet…

We caught up with Amy to learn more about LEGO DOTS, a new arts and crafts brand spanning blind booster bags, wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

We caught up with Jonathan Bennink, design manager at The LEGO Group, to learn more about what went into giving the iconic moustachioed plumber a LEGO makeover.

We caught up with Emily to learn more about what her role at Gibsons entails and what inventors need to know about pitching concepts to the firm.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

Initial DOTS lines include wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

New online portal allows inventors to submit ideas for new play concepts to LEGO.