LEGO

LEGO owner set to acquire Merlin Entertainments’ portfolio of theme parks

Attractions spanning Alton Towers, LEGOLAND and Madame Tussauds will now be owned by LEGO owner KIRKBI and investment firms Blackstone and Canada Pension Plan Investment Board.

LEGO designer Justin Ramsden on giving Stranger Things the brick treatment

We caught up with Ramsden to learn more about how he approaches design at LEGO, and what went into bringing the world of Stranger Things to life in bricks.

LEGO to help blind and visually impaired children learn Braille with LEGO Braille Bricks

The LEGO Braille Bricks kit is expected to launch in 2020 and will be distributed free of charge to select institutions.

LEGO Harry Potter, Feisty Pets and Fortnite Monopoly up for accolades at 2019 International Licensing Awards

“This elite group of nominees is truly representative of the global licensing community, showcasing the creativity and innovation that is part of our industry’s DNA,” said LIMA president Maura Regan.

LEGO stabilises with 4% global growth in 2018

The top selling themes in 2018 were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO Ninjago.

Friends and Steamboat Willie to get LEGO sets

The LEGO Review Board has decided they will be the next LEGO Ideas concepts to become a reality.

“We endeavour to make each gram of plastic earn its right to exist”: Designers talk eco-friendly toys

With shoppers becoming more environmentally conscious and the industry boasting the potential to become more eco-friendly, we asked toy and game creators what the design community can do to help make the toy space greener.

MGA scoops Toy of the Year award for L.O.L Surprise

“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.

LEGO Hidden Side to “break the mould” of AR play experiences

“We’re creating a new type of play where the physical world actually influences the AR layer, instead of the other way around,” said LEGO’s Tom Donaldson.

Ethical toy sourcing gathers pace in 2019

Against a backdrop of new regulation, evolving consumer expectations, and global sustainability initiatives, Mark Robertson, SVP at the Ethical Toy Program, explains why now is the time to embrace ethical manufacturing.

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