LEGO

“We have created vehicles for both adults and kids, so they can enjoy a shared play experience together as they build,” said Niels Henrik Horsted, Head of Product at the LEGO Group.

“We’re thrilled to take all LEGO and board game fans on this gaming journey, combining the LEGO Group’s timeless creativity with our passion and expertise in board games,” said Birgitte Bülow, leader of the LEGO board game creation team at Asmodee.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

The model is made up of 516 pieces and features a working viewfinder, the iconic Color Spectrum, exposure compensation dial and a shutter button.

“I am excited to join such an iconic brand with a rich legacy of purpose-led design,” said Doxey.

“We are looking forward to unlocking new opportunities with non-food offerings on our platform,” said Amy Heather, Director of Strategic Accounts at Just Eat.

“One of the challenges was to make sure that customisation of the sets was simple so builders could experience the freedom they have in the game,” said Simon Kent, Creative Lead and Design Director at the LEGO Group.

Until now, LEGO Braille Bricks have only been distributed free of charge by the LEGO Foundation to organisations specialising in the education of children with vision impairment.

“It was a great challenge to capture the character’s full body of hair in brick-form,” said César Carvalhosa Soares, Senior Designer at the LEGO Group.

LEGO’s Cerim Manovi discusses how mash-ups and dream logic guided the development of LEGO DREAMZzz.