LEGO

LEGO launches relaxing ‘White Noise’ playlist made up of sounds created using only LEGO bricks

Playlist includes ‘It All Clicks’ – capturing the sound of two LEGO elements joining together – and ‘The Waterfall’ – created by pouring thousands of LEGO bricks on top of each other.

The New Normal

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

LEGO and Universal Music Group debut new music video making brand, LEGO Vidiyo

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

LEGO to celebrate 90th Anniversary in 2022 with return of a classic theme

Fans can vote on LEGO Ideas for the theme they’d like to return as a single new set, with Bionicle, Dragon Knights and Time Cruisers in the mix.

HYPE launches LEGO Ninjago streetwear collection

The range features over-sized silhouettes in the Ninjago colour palette of yellow, deep red, and monochrome, with the secret Ninjago language spelling out ‘JUST HYPE’ throughout the line.

Introducing the Growing Pains Accelerator: Business strategy help for toy and game inventors

Joel Silverman, CEO at KidsKnowBest, details the firm’s new Growing Pains Accelerator, an initiative designed to help inventors, designers and start-ups with mentoring, collaboration and practical services worth at least £150,000.

LEGO debuts Botanical Collection designed to help adults “switch off and relax”

“The customisable elements and mindful building experience will hopefully help them express their personality as their creativity blossoms,” said LEGO Design Lead Jamie Berard.

LEGO commits to reducing its absolute carbon emissions by 37% by 2032

“We are committed to building a better planet for future generations and that means stepping up efforts to reduce carbon emissions across our entire value chain,” said Tim Brooks, VP of Environmental Responsibility at LEGO.

The inventor’s inventor, Richard Heayes, on noteworthy design… And making it look easy

Meet Richard Heayes, the most-nominated designer in the Mojo 100… And discover a way to literally see your work differently!

LEGO launches largest set to date with LEGO Colosseum

“One of the biggest challenges and one of the most important things was to convey the Colosseum’s monumentality in the LEGO form,” said Rok Zgalin Kobe, designer of the new 9,036-piece set.

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