LEGO

“I hope when the Jazz Quartet set is built and displayed, people will feel a connection to the music,” said designer Hsinwei Chi.

The set was designed by Truman Cheng, a 25-year old Hong Kong-based LEGO fan, through a submission on the LEGO Ideas platform.

“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.

Each model is accompanied by an interactive story – accessed via the LEGO Digital Building Instructions app – spanning eight distinctive missions.

The Muppets is the most recent brand to gets its own LEGO Minifigure collection, following launches for the likes of Marvel, Looney Tunes and Harry Potter.

“There are few bands that defined pop culture in the same way the Spice Girls did back in the 1990s, and it’s been such fun bringing the band to life in our BrickHeadz style,” said LEGO designer Daniel Squirrell.

110 years after the sinking of the Titanic, designer Mike Psiaki discusses creating the LEGO version…

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

“We didn’t have an element that did Tan’s gorgeous hair justice, so we had to make an entirely new wig element – in shimmering silver of course!” said Matthew Ashton, Vice President of Design at the LEGO Group.

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.