LEGO
Emily Jacobs – Head of Global Licensing at The LEGO Group – on bringing the brick into fashion
Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.
LEGO design legends Jan Ryaa and Sten Schmidt retire
Between them, they have their names on more than 70 LEGO element patents.
LEGO bolsters Super Mario range with addition of LEGO Luigi
“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said LEGO’s Julia Goldin.
Winnie the Pooh gets the LEGO treatment
Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.
Creative technologist Jude Pullen on LEGO, lockdown and why consistent creative success needs grit
We caught up with Jude to delve into his approach to design, where he finds inspiration and what his time at LEGO taught him about working in the play space.
LEGO minifigure DJ Llama signs record deal with Astralwerks
“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.
Toy Design: It’s Not Just Child’s Play
The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form
Sonic the Hedgehog to get the LEGO treatment
Design was submitted to LEGO Ideas by Viv Grannell and is inspired by SEGA’s Sonic Mania game.
LEGO launches relaxing ‘White Noise’ playlist made up of sounds created using only LEGO bricks
Playlist includes ‘It All Clicks’ – capturing the sound of two LEGO elements joining together – and ‘The Waterfall’ – created by pouring thousands of LEGO bricks on top of each other.
The New Normal
Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.