LEGO
LEGO debuts Muppets Minifigures collection
The Muppets is the most recent brand to gets its own LEGO Minifigure collection, following launches for the likes of Marvel, Looney Tunes and Harry Potter.
Spice Girls get the LEGO treatment
“There are few bands that defined pop culture in the same way the Spice Girls did back in the 1990s, and it’s been such fun bringing the band to life in our BrickHeadz style,” said LEGO designer Daniel Squirrell.
LEGO Designer Mike Psiaki on the challenges of recreating the legendary ship, RMS Titanic
110 years after the sinking of the Titanic, designer Mike Psiaki discusses creating the LEGO version…
Target readies LEGO lifestyle collection spanning apparel, homewares and pet toys
“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.
Queer Eye gets the LEGO treatment
“We didn’t have an element that did Tan’s gorgeous hair justice, so we had to make an entirely new wig element – in shimmering silver of course!” said Matthew Ashton, Vice President of Design at the LEGO Group.
LEGO debuts Fender Stratocaster set
“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.
LEGO Education debuts SPIKE Essential kit to help primary school students tackle STEAM concepts
“With the launch of SPIKE Essential we are delighted to introduce a complete learning system that enriches the teaching and learning experience,” said Esben Stærk, president of LEGO Education.
Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker
From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO
Seinfeld gets the LEGO treatment
“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.
LEGO launches LEGO adidas Originals Superstar sneaker set
“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.