LEGO

“With the launch of SPIKE Essential we are delighted to introduce a complete learning system that enriches the teaching and learning experience,” said Esben Stærk, president of LEGO Education.

From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.

The set’s 11,695 elements can be arranged in one of three different ways, allowing consumers to place their favourite part of the world in the centre of the map.

“The starting point for this was my feeling that we, as a society, could be doing more to show support for each other and appreciate our differences,” said set designer and Vice President of Design at LEGO, Matthew Ashton.

Each pair in the Bricks range features a TPU heel counter which emulates the texture of LEGO bricks.

Emily Jacobs, Head of Global Licensing at The LEGO Group, talks brand values, creativity and collaborations.

Between them, they have their names on more than 70 LEGO element patents.

“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said LEGO’s Julia Goldin.