LEGO teams with Universal Music Group for new product line designed to ‘inspire the next generation of musicians’
“This partnership will see us celebrate the power of merging music and the LEGO System in Play, providing children with a whole new way to creatively express themselves by bringing to life music in their own world, their own way,” said LEGO’s Julia Goldin.
“Houston, we’ve had a problem.”
Exactly fifty years ago to the day – April 13, 1970 – Apollo 13 astronauts James A. Lovell and John L. Swigert both said these words to NASA Mission Control. Usually misquoted in the present tense, the sentence marks the start of one of the most extraordinary stories of creativity on or off the face of the planet…
LEGO senior design manager Amy Corbett on how the firm’s new arts and crafts brand – LEGO DOTS – builds creative confidence in kids
We caught up with Amy to learn more about LEGO DOTS, a new arts and crafts brand spanning blind booster bags, wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.
LEGO design manager Jonathan Bennink on collaborating with Nintendo to bring Super Mario to life in bricks
We caught up with Jonathan Bennink, design manager at The LEGO Group, to learn more about what went into giving the iconic moustachioed plumber a LEGO makeover.
Product developer Emily Charles on working for Gibsons, Nora the dog and the one thing inventors must have
We caught up with Emily to learn more about what her role at Gibsons entails and what inventors need to know about pitching concepts to the firm.
L.O.L. Surprise! named Toy of the Year for third year in a row at TOTYs
Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.
Senior Design Manager Sven Robin Kahl on his 10 years at LEGO, the secrets of Hidden Side and what creativity needs…
We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.
LEGO debuts new arts and crafts brand, LEGO DOTS
Initial DOTS lines include wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.
LEGO debuts new inventor platform, the Innovation Intake Portal
New online portal allows inventors to submit ideas for new play concepts to LEGO.
Draw & Code welcomes new CEO in Spencer Crossley
“This opportunity to work with such an innovative team in the world of immersive technology, LBE and connected play is thrilling,” said Crossley.