LEGO
Sesame Street gets the LEGO treatment following successful LEGO Ideas campaign
“Knowing the impact Sesame Street has had on the world for decades, this felt like an exciting way to blend novelty with nostalgia, and pay homage to the truly iconic 123 Sesame Street through LEGO Ideas,” said LEGO’s Federico Begher.
Adidas debuts LEGO ZX8000 sneaker
The shoe has been designed as ‘an ode to the classic LEGO brick’
LEGO teams with Levi’s for new apparel line that can be customised with LEGO DOTS
The collection features the first-ever flexible LEGO baseplate, onto which fans can create their own customised designs using LEGO DOTS.
TOMY team members Tom Yamazaki and Mizunuma-san on designing Screwball Scramble Level 2: a sequel that’s an equal!
Screwball Scramble is a mono, manic, marble-moving game that first hit shelves in 1979. Forty years on, the TOMY team launches a sequel that’s also an equal! We climb the tilting walkway of curiosity to find out more…
The LEGO Group’s Samuel Johnson on Seinfeld, Voltron and LEGO Art
How do you become a LEGO designer? What goes into turning classic TV shows like Seinfeld into a LEGO set? And what inspired LEGO Art range, the firm’s new line of sets that allow fans to create LEGO pop art masterpieces? All this and more is explored in this interview with Samuel Johnson, Design Manager at The LEGO Group and Creative Lead for LEGO Ideas and LEGO Art.
LEGO sees revenue grow 7% in first six months of 2020
“The strong results are due to our incredible team,” said The LEGO Group CEO, Niels B. Christiansen.
LEGO teams with IKEA to launch new playful storage solution, BYGGLEK
Consisting of a series of storage boxes with LEGO studs and a special LEGO brick set, the new BYGGLEK collection aims to encourage play and infuse more fun into storage around the home.
WowWee and LEGO triumph at 2020 Licensing International Excellence Awards
Elsewhere, Peppa Pig was named Best Licensed Brand in the Entertainment/Character Brand (Animated) category.
LEGO and Nintendo team up for LEGO NES kit
The set will include a controller with a connecting cable and plug and even an opening slot for the Game Pak with a locking feature.
Seinfeld and Home Alone to get the LEGO treatment
The sets were chosen on the LEGO Ideas platform, with these projects having garnered 10,000 supporters on the site.