Leila Nosrati

We asked figures in the industry for their favourite toy and game launches of the year. The only caveat… They couldn’t choose a product they were involved in!

New members include TOMY’s Julie Gwaltney, Amazon’s Anne Carrihill and Master Toy Advisors’ Leila Nosrati.

Interviews with David Winter, Richard C Levy and Tanya Thompson all feature in the top ten.

Can an inventors’ track-record be a key factor in buying decisions? Should there be more knowledge-sharing happening between these two areas of the industry? Are publishers doing enough to shine a light on their inventor items? All these questions, and more, are tackled in this Buyers & Inventors panel session.

This ‘Failure is the Key to Success’ session delves into how certain toys – that seemed destined for greatness, but flopped – provided some key lessons that were instrumental to the future success of other toys and games.

Leila Nosrati sees ideas – as they are now, and as her clients might sell them. Here she tells us the three things she looks for in every product – and why some industry secrets should never be kept…