licensing

From Othello to Nerf Ping Pong, Fireball Island to Timber Tots, Patti and Jonathan Becker on the million-dollar question: How do you know a great product when you see one?

We caught up with Patti to learn more about the origins of Anjar and Becker Associates, get the low-down on some of their recent success stories and find out exactly when they know they’ve discovered something special.

Mattel to launch new toy lines for Pixar’s upcoming slate and past classics

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Disney’s Josh Silverman.

Hasbro sponsors Invention Studio/Design Agency of the Year category at inaugural Play Creators Awards

“In addition to the winners, this is a celebration of all of our studio and agency partners,” said Hasbro’s Rich Mazel.

LEGO Harry Potter, Feisty Pets and Fortnite Monopoly up for accolades at 2019 International Licensing Awards

“This elite group of nominees is truly representative of the global licensing community, showcasing the creativity and innovation that is part of our industry’s DNA,” said LIMA president Maura Regan.

Alpha, Triclops and Sweet Spot Studio to talk licensed toy design at US Toy Fair’s Creative Factor

Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy

Brands Untapped, a new event for the licensing industry, to launch in 2020

Two-day experiential brand showcase comes from Start Licensing’s Ian Downes and the team at design body Mojo Nation.

From toy to brand: the power of licensing

Start Licensing’s Ian Downes on why you should be thinking about your toy or game in terms of its potential beyond the toy aisle.

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