We caught up with Patti to learn more about the origins of Anjar and Becker Associates, get the low-down on some of their recent success stories and find out exactly when they know they’ve discovered something special.
“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Disney’s Josh Silverman.
“In addition to the winners, this is a celebration of all of our studio and agency partners,” said Hasbro’s Rich Mazel.
“This elite group of nominees is truly representative of the global licensing community, showcasing the creativity and innovation that is part of our industry’s DNA,” said LIMA president Maura Regan.
Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy
Two-day experiential brand showcase comes from Start Licensing’s Ian Downes and the team at design body Mojo Nation.
Start Licensing’s Ian Downes on why you should be thinking about your toy or game in terms of its potential beyond the toy aisle.
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