licensing

Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy

Two-day experiential brand showcase comes from Start Licensing’s Ian Downes and the team at design body Mojo Nation.

Start Licensing’s Ian Downes on why you should be thinking about your toy or game in terms of its potential beyond the toy aisle.