Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
Roydon Turner on how toy firms can help change the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
BrandFocus’ Michele Pearce on expanding Scalextric outside of the toy aisle
We caught up with Michele to find out more about her plans for the iconic toy brand – and why she believes great design is the key to creating magic when it comes to licensing.
Mojo Nation launches Brands Untapped, a new site covering the design of licensed products and brand extensions
“The licensing industry has such a rich pool of creative design talent across lots of sectors, so we’re excited to dive in and celebrate the brilliant work being done,” said Mojo Nation’s Billy Langsworthy.
Licensing legend Kelvyn Gardner passes away
Kelvyn was known for helping to support those looking to break into the licensing space as well as passionately celebrating the work of those already in it.
Supercross lands in the toy aisle with Spin Master
“We’re starting off the new year with the first ever Supercross toy line, recreating the adrenaline and excitement of the popular live events at home, introducing play opportunities never before seen in Supercross license history,” said Adam Hyman, Spin Master’s Vice President of Marketing.
Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more
Serial inventor Dan Klitsner discusses RITE Ideas, Opposites, Relentless Listening – and the trap of developing variations.
Mattel to launch Fisher-Price line for Gus: The Itsy Bitsy Knight
“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.
Melissa & Doug to launch Paw Patrol and Blue’s Clues & You lines in 2021
Melissa & Doug has signed an exclusive licensing partnership with ViacomCBS Consumer Products to launch Paw Patrol and Blue’s Clues & You! toys in Fall 2021.