A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
We caught up with Michele to find out more about her plans for the iconic toy brand – and why she believes great design is the key to creating magic when it comes to licensing.
“The licensing industry has such a rich pool of creative design talent across lots of sectors, so we’re excited to dive in and celebrate the brilliant work being done,” said Mojo Nation’s Billy Langsworthy.
Kelvyn was known for helping to support those looking to break into the licensing space as well as passionately celebrating the work of those already in it.
“We’re starting off the new year with the first ever Supercross toy line, recreating the adrenaline and excitement of the popular live events at home, introducing play opportunities never before seen in Supercross license history,” said Adam Hyman, Spin Master’s Vice President of Marketing.
Serial inventor Dan Klitsner discusses RITE Ideas, Opposites, Relentless Listening – and the trap of developing variations.
“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.
Melissa & Doug has signed an exclusive licensing partnership with ViacomCBS Consumer Products to launch Paw Patrol and Blue’s Clues & You! toys in Fall 2021.
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