licensing

Brand Designs: Funko’s Lucy Salisbury on why understanding what fuels a fanbase is key to creating great licensed product

Lucy Salisbury heads up Funko’s licensing team for EMEA, managing the firm’s portfolio of more than 1000 active licences and over 10,000 characters.

Brand Designs: Riverside Brands’ Ashley Holman on what inventors need to know about working on licensed product

Brand Designs is a new series of interviews with execs from the licensing industry on a range of subjects relating to the world of toy and game design.

Gibsons licenses Quirk from designer Emma May

In Spring 2020, Gibsons will launch the ‘ultimate’ version of Quirk! boasting new characters, new packaging, double the number of cards and brand-new Mischief cards.

Hasbro completes eOne acquisition

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.

Meo Mio’s Paul von Mohr talks creativity, Pound Puppies and how to secure a “yes” in a “no” industry

We caught up with Paul to learn more about his history in the toy space, as well as find out his key piece of advice for inventors who are just starting out.

Award-winning game designer Andrew Harman on simplicity, playtesting and success at The Gruffalo Design Challenge

With an award-winning dice game to his name, and a new collection hitting shelves soon, we spoke to Andrew about The Gruffalo, the hardest part of his process… and ABBA

Funko movie in the works from Warner Bros

“This isn’t about selling toys or building a brand; the team at Warner Animation Group have a unique vision of what the first film should be and we are extremely excited to take this journey alongside them,” said Funko’s Brian Mariotti.

Sony Pictures signs Hasbro as master toy partner for Ghostbusters

“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.

Numskull debuts Tubbz, a new line of collectible ‘cosplaying’ ducks

The range is made up of toy ducks decked out like iconic characters from brands including DC Comics, The Lord of the Rings and Ghostbusters.

CBS merges with Viacom and unites brand portfolio boasting Nickelodeon, South Park and Star Trek

The combined company will be known as ViacomCBS Inc and will house channels and brands including CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central, Paramount Network, Star Trek, South Park and Mission: Impossible.

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