licensing

Funko movie in the works from Warner Bros

“This isn’t about selling toys or building a brand; the team at Warner Animation Group have a unique vision of what the first film should be and we are extremely excited to take this journey alongside them,” said Funko’s Brian Mariotti.

Sony Pictures signs Hasbro as master toy partner for Ghostbusters

“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.

Numskull debuts Tubbz, a new line of collectible ‘cosplaying’ ducks

The range is made up of toy ducks decked out like iconic characters from brands including DC Comics, The Lord of the Rings and Ghostbusters.

CBS merges with Viacom and unites brand portfolio boasting Nickelodeon, South Park and Star Trek

The combined company will be known as ViacomCBS Inc and will house channels and brands including CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central, Paramount Network, Star Trek, South Park and Mission: Impossible.

Nickelodeon acquires Garfield and plans to turn brand into a “multi-generational consumer products juggernaut”

Pam Kaufman, president of VNCP, said: “Garfield is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties.”

Pixar’s Jen Tan on translating the studio’s hit movies into top toy lines

With Toy Story 4 still wowing kids (and adults) on both the big screen and in the toy aisles, we caught up with Tan to learn more about turning great Pixar movies into best-selling toys and games.

From Othello to Nerf Ping Pong, Fireball Island to Timber Tots, Patti and Jonathan Becker on the million-dollar question: How do you know a great product when you see one?

We caught up with Patti to learn more about the origins of Anjar and Becker Associates, get the low-down on some of their recent success stories and find out exactly when they know they’ve discovered something special.

Mattel to launch new toy lines for Pixar’s upcoming slate and past classics

“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Disney’s Josh Silverman.

Hasbro sponsors Invention Studio/Design Agency of the Year category at inaugural Play Creators Awards

“In addition to the winners, this is a celebration of all of our studio and agency partners,” said Hasbro’s Rich Mazel.

LEGO Harry Potter, Feisty Pets and Fortnite Monopoly up for accolades at 2019 International Licensing Awards

“This elite group of nominees is truly representative of the global licensing community, showcasing the creativity and innovation that is part of our industry’s DNA,” said LIMA president Maura Regan.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.