licensing

Licensing legend Kelvyn Gardner passes away

Kelvyn was known for helping to support those looking to break into the licensing space as well as passionately celebrating the work of those already in it.

Supercross lands in the toy aisle with Spin Master

“We’re starting off the new year with the first ever Supercross toy line, recreating the adrenaline and excitement of the popular live events at home, introducing play opportunities never before seen in Supercross license history,” said Adam Hyman, Spin Master’s Vice President of Marketing.

Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more

Serial inventor Dan Klitsner discusses RITE Ideas, Opposites, Relentless Listening – and the trap of developing variations.

Mattel to launch Fisher-Price line for Gus: The Itsy Bitsy Knight

“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.

Melissa & Doug to launch Paw Patrol and Blue’s Clues & You lines in 2021

Melissa & Doug has signed an exclusive licensing partnership with ViacomCBS Consumer Products to launch Paw Patrol and Blue’s Clues & You! toys in Fall 2021.

Sony Interactive Entertainment teams with CMON for The Last of Us: The Board Game

“We are honoured to have the chance to translate a modern classic of the video game industry into a unique and compelling board game experience,” said CMON’s Geoff Skinner.

Haribo toys on the way in 2021 from Jakks Pacific

“We are thrilled to partner with Haribo in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and Haribo fans of all ages,” said Jill Nordquist, SVP Marketing, Jakks Pacific.

Licensing International UK welcomes Graham Saltmarsh as MD

“In these trying times it’s more important than ever to bring all the different elements of this amazing industry together to share knowledge and expertise,” said Saltmarsh.

Licensed toys go under the microscope in ‘Playing with Brands’ panel at virtual Play Creators Conference

Panellists include Pixar Animation Studios’ Jen Tan, Roald Dahl’s Stephanie Griggs and SRL Consulting’s Susie Lecker.

Armando Roque on Wendy’s toys, Bakugan and how Bruce Lee helped him develop Spin Master’s Hero Droid BB-8

Freelance creator Armando Roque is a creative ‘fixer’ who has worked on everything from promotional toys sold with Wendy’s meals to some of biggest licensed ranges of recent years during his time at Spin Master.

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