Lucas Tyler

Fuse, Pete Cartlidge, Kevin Gillon, Lucas Tyler, Tim Rowe, UK Toy Inventors’ Dinner, I.D.I.O.T.

Fuse’s Pete Cartlidge, Kevin Gillon, Lucas Tyler and Tim Rowe win I.D.I.O.T. Award at UK Toy Inventors’ Dinner 2025

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.

Eleanor Black, Fuse London

Fuse London’s Commercial Director, Eleanor Black, on teamwork… And the quickest way to kill creativity

With nearly 20 years’ service at Fuse London, Eleanor Black speaks about what makes the company unique… And why she looks at things with wonder.

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