Mad Lab

TechUp showcases new lines from Mattel, X2 Games and Reach Robotics at SXSW Gaming

“With connected play on track to increase nearly 200% in less than four years, combined with the exponential growth across augmented reality, voice and robotics, we will see more connected ways for kids and families to play, learn and genuinely have fun together,” said TechUp’s Valerie Vacante.

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