Magic Mixies

Moose Toys’ James Austin-Smith on the top-secret, mould-breaking design process behind Magic Mixies

We spoke with James Austin-Smith, Innovation Director at Moose Toys, to find out more about the design wizardry behind Moose’s latest magical innovation.

Moose Toys debuts Magic Mixies, a toy that allows children to conjure up a pet from a magical potion

“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.

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