Magic Mixies

Moose Toys expands Magic Mixies line with Magic Lamp and Pixlings launches

The Magic Mixies Magic Lamp won the Moose Toys team the Toy Designer of the Year award at last month’s Play Creators Awards.

HarperCollins, Bentex and Centric among first Magic Mixies licensees in US and Canada

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

Moose Toys brings Magic Mixies into collectibles with Magic Mixies Mixlings

“Mixlings are just the beginning. Expect to see a lot more from the world of Magic Mixies in the coming months,” said Moose Toys’ Paul Solomon.

WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

“Magic Mixies will be the next mega franchise to launch from a hit toy,” says Moose Toys

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

Moose Toys’ James Austin-Smith on the top-secret, mould-breaking design process behind Magic Mixies

We spoke with James Austin-Smith, Innovation Director at Moose Toys, to find out more about the design wizardry behind Moose’s latest magical innovation.

Moose Toys debuts Magic Mixies, a toy that allows children to conjure up a pet from a magical potion

“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.

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