Making Things Studio

Visualising Five-Star Reviews: Fi Murray discusses the power of reframing the brief.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 28th.

Making Things Studio’s Fi Murray takes us on a journey up the licensing mountain… But a word of warning for intrepid adventures – please read the small print!

Making Things’ Founder Fi Murray looks at the benefits of writing ‘dream reviews’ for concepts at the start of the creative process.

What can you do to give your toy or board game the best chance of success in a pitch? How do inventor relations execs nail their pitches to buyers? And which ‘P’ is most important: the person, the product or the pitch itself? All this and more is discussed in this ‘Perfect Pitch’ panel session.

This panel delves into the good, the bad and the ugly of life as a solo toy inventor; looking at the importance of collaboration, whether companies treat solo creators different from bigger invention studios and what some of the perks of going it alone are.

The session will go out in a special daily Mojo Nation newsletter during the first week of September.

The session, chaired by TinkerTini’s Trina McFarland, will delve into the good, the bad and the ugly of life as solo invention studios.

The session will give an in-depth guide as to what life as a toy designer and freelance inventor looks like, delving into the various routes recent graduate can take to give themselves the best chance of working in the toy space.

We caught up with Murray to learn more about how 2019 has been for Making Things, and what to expect from the new Making Things Up side of the business.