Margo Georgiadis

Margo Georgiadis has left Mattel to take on the role of CEO at Ancestry.

The year saw declines for Mattel’s Girls & Boys Brands, the Wheels category and Fisher-Price.

For Q3 2017, Mattel’s net sales were $1.56 billion, down 13 per cent on Q3 2016.

Mattel CEO Margo Georgiadis – formerly of Google – outlined her plan to win over Generation Alpha at Fortune’s Brainstorm Tech conference.