Matt Edmondson

“We wanted Sausage Roll to be as fun and light-hearted as the LadBaby brand itself, creating a game that would bring families together for a lot of laughs,” said Matt Edmondson, Co-Founder of Format Games.

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 26th.

“I’ve never seen people react to a game like they react to 13 Beavers!”: Matt Edmondson discusses Format Games’ latest launches.

We caught up with Matt Edmondson to find out how a career creating formats for TV and radio proved the prefect prep for a pivot into party games.

Matt founded the company with his brother-in-law, Laurence Emmett, and the firm’s debut games includes colour-mixing card game Egg Slam and trivia title So Wrong It’s Right.

We caught up with Edmondson to talk about the development process behind Rainbow Rage, how he stays creative and what to expect from his next game.