Mattel
Mattel renews global licensing agreement with Disney for Toy Story
“We will continue to create toys and products that showcase the joy, surprise and fun that has made Toy Story an incredible property for families and fans of all ages,” said Nick Karamanos, SVP of Entertainment Partnerships at Mattel.
Hasbro’s Jennifer Schroth on bringing Play-Doh and Barbie together for a line of new playsets
“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.
Mattel and Warner Bros. Discovery Global Consumer Products sign multi-year licensing partnership for DC
“It is an incredibly proud milestone to welcome DC back to Mattel,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.
Hasbro and Mattel unite for Play-Doh Barbie collection
“It’s the Play-Doh brand’s mission to elevate the value of imagination, and fashion is a natural manifestation of that creativity and self-expression,” said Tim Kilpin, President, Toys, Games, Licensing & Entertainment for Hasbro, Inc.
Mattel celebrates 80 years with Ruby Anniversary collection
“The Mattel 80th Ruby Anniversary Collection reflects our rich history and commitment to innovation,” said Lisa McKnight, Chief Brand Officer at Mattel.
Mattel details Fisher-Price Barney toy line
“Barney has always stood for love and kindness, and we’re thrilled to bring him back with a fresh perspective for today’s families,” said Kelly Philp, Sr Director Marketing at Mattel.
Mattel Brick Shop sets will “surpass builder’s expectations” says Mattel
“Today marks an exciting new chapter as we introduce Mattel Brick Shop,” said Roberto Stanichi, Executive Vice President, Global Head of Vehicles and Building Sets.
Mattel debuts Hot Wheels Formula 1 collection
“The next phase of the partnership is all about giving fans the products and experiences that bring the worlds of Hot Wheels and F1 together in a way that has never been done before,” said Roberto Stanichi, EVP of Hot Wheels and Global Head of Vehicles and Building Sets at Mattel.
TOKYOPOP developing manga-style graphic novels for Hot Wheels and Barbie
“We look forward to sharing these legendary brands and bold new adventures to our global audience of readers,” said Marc Visnick, TOKYOPOP COO and Publisher.
Mattel teams with Cloudco for Barbie Cutie Reveal Care Bears Series
“Fans will love discovering and collecting all the surprises in this adorable series,” said Robbie Prinzo, Head of Global Licensing at Cloudco Entertainment.