Mattel

“They’re terrific characters with a great story to tell, and I think new fans will be excited to spend some time in their world,” said designer Bill Benecke.

Rob David – Executive Producer of Masters of the Universe: Revelation and Vice President, Content Creative at Mattel Television – takes us inside the development of the new show.

“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.

“We’re sure a lot of families got much better at Pictionary over the last 15 months, so we think the timing is perfect for a fun, innovative TV version,” said Frank Cicha, EVP Programming at Fox Television Stations.

“Our new line, designed for collectors and new fans alike, provides a modern interpretation of these classic characters,” said Mattel’s PJ Lewis.

“As we celebrate this major milestone, we’re thrilled to recognise the very first generation of American girls who grew up with these beloved, original characters and made them the phenomenon they are today,” said Jamie Cygielman, General Manager of American Girl.

Karma’s World is a new CG animated series created by rapper and actor Chris ‘Ludacris’ Bridges, inspired by his oldest daughter.

The game’s artwork is inspired by Vivetta’s style and love for animals.

Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.

We caught up with David to find out more about his approach to toy design, how he fuels his creativity – and what he learned from working at Hasbro, Spin Master and Mattel.