Mattel
Mattel teams with National Federation of the Blind for UNO Braille
“With the launch of UNO Braille, we’re making a real impact on a community that has been underserved by providing a game that both blind and sighted people can play together,” said Ray Adler, global head of games at Mattel.
Mattel debuts new gender inclusive doll line, Creatable World
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.
Top Gun toys and games on the way from Mattel
“Our design-led approach has allowed us to recreate the high-octane action from the movie with a line of toys that will impress fans of all ages,” said Mattel’s Janet Hsu.
Mattel brings new blend of physical and digital play to Hot Wheels with Hot Wheels id
“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.
Mattel looks to “recapture the momentum” around American Girl with appointment of Jamie Cygielman
Cygielman joins as senior vice president and general manager of American Girl.
Mattel to launch new toy lines for Pixar’s upcoming slate and past classics
“Whether under the sea, in the clouds, on the racetrack or in deep space, we’re thrilled to bring Pixar’s innovative creativity to life through new interactive play experiences with Mattel,” said Disney’s Josh Silverman.
Mitchel Wu on celebrating great toy design through photography
We caught up with Wu to learn more about his creative process, and why he believes we’re living in ‘the golden age of toys’.
MGA scoops Toy of the Year award for L.O.L Surprise
“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.
Mattel sees net sales rise 4% in North America in Q3 2018
In the international segment, Q3 net sales decreased by 18%.
Mattel debuts Doctor Who Barbie
“Given Barbie’s celebration of women who have made history, as well as iconic characters from some of the best loved movies and shows, we felt it was a great opportunity to work with Mattel to create a doll based on the Thirteenth Doctor,” said BBC Studios.