Mattel

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

Ted Wu – VP of Design for Vehicles and Mattel Creations at Mattel – on fuelling creativity, building design teams and working with inventors.

“We want to make audiences feel like they’re literally gripping the wheel for an unforgettable ride with Hot Wheels Let’s Race,” said Rob David, VP of Content Creative at Mattel Television Studios.

“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans,” said PJ Lewis, VP and Global Head of Action Figures at Mattel.

“Our passionate and devoted designers have recreated a piece of rock’n’roll history which puts Beatles fandom on full display that we hope all will enjoy,” said Glenn Abell, Senior Vice President of MEGA.

The range includes mini versions of lines including Barbie Fashionistas, Barbie Color Reveal, Barbie Cutie Reveal and Barbie Pop Reveal.

The range includes a Studio Executive, Director, Cinematographer and Movie Star.

“I am so excited to tell a story that tackles the issues of girlhood in a real and compelling way,” said screenwriter Lindsey Anderson Beer.

The doll has been designed by Linda Kyaw-Merschon and Rebecca DeKuiper.

As part of the collaboration, Kartell is launching an UNO-inspired version of its Componibili storage chest.