Mattel

“This event offers a unique and highly valuable opportunity for Mattel to discover and foster new relationships within the international toy and games inventing community,” said Audrey Watanabe, Associate Manager, Inventor Relations at Mattel.

Darth Vader Bot stands over two feet tall.

The FIGURE8 range features themed Magic 8 Balls, each on a posable body.

The dolls’ black and white gown is a reference to Barbie’s original swimsuit.

“At the heart of Mattel is design and innovation, and this latest collaboration is another step forward in that direction,” said Ruth Henriquez, Head of Consumer Products, Publishing, and LBE at Mattel EMEA.

“We like to say that our creations are built for the fans, by the fans!” Mattel’s Martin Boudreault takes us inside the development of a licensed MEGA Blocks set.

Ted Wu – VP of Design for Vehicles and Mattel Creations at Mattel – on fuelling creativity, building design teams and working with inventors.

“We want to make audiences feel like they’re literally gripping the wheel for an unforgettable ride with Hot Wheels Let’s Race,” said Rob David, VP of Content Creative at Mattel Television Studios.

“Bringing the Teenage Mutant Ninja Turtles into Masters of the Universe is a dream come true for many action figure fans,” said PJ Lewis, VP and Global Head of Action Figures at Mattel.

“Our passionate and devoted designers have recreated a piece of rock’n’roll history which puts Beatles fandom on full display that we hope all will enjoy,” said Glenn Abell, Senior Vice President of MEGA.