Mattel

Mattel debuts Mini Barbieland range

The range includes mini versions of lines including Barbie Fashionistas, Barbie Color Reveal, Barbie Cutie Reveal and Barbie Pop Reveal.

Mattel launches Barbie Women in Film line

The range includes a Studio Executive, Director, Cinematographer and Movie Star.

Pet Sematary: Bloodlines writer to pen American Girl movie for Mattel

“I am so excited to tell a story that tackles the issues of girlhood in a real and compelling way,” said screenwriter Lindsey Anderson Beer.

American Girl readies limited edition Barbie doll

The doll has been designed by Linda Kyaw-Merschon and Rebecca DeKuiper.

Mattel teams with Kartell for special edition of UNO

As part of the collaboration, Kartell is launching an UNO-inspired version of its Componibili storage chest.

Mattel readies The Nightmare Before Christmas Skullector dolls

“Creating Monster High versions of these beloved characters is a scream come true,” said Mattel’s Rebecca Shipman.

Ted Lasso gets the Barbie treatment

Ted, Keeley and Rebecca star in the line-up, with each doll designed by Mattel’s Suim Noh.

Mattel brings Hot Wheels and Sidemen together for co-branded apparel collection

“We are very honoured to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love,” said Matt Peters, MD of Sidemen Clothing.

Hot Wheels Let’s Race to land on Netflix in 2024

“As Hot Wheels continues to grow, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles,” said Rob David, Vice President, Content Creative at Mattel Television.

Mattel’s Pictionary Vs. AI – where players draw and AI guesses – to launch in November

“There are many play patterns to explore around new tech to enhance engagement with physical toys,” said Sven Gerjets, Executive Vice President and Chief Technology Officer at Mattel.

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