Mattel

“I am so excited to tell a story that tackles the issues of girlhood in a real and compelling way,” said screenwriter Lindsey Anderson Beer.

The doll has been designed by Linda Kyaw-Merschon and Rebecca DeKuiper.

As part of the collaboration, Kartell is launching an UNO-inspired version of its Componibili storage chest.

“Creating Monster High versions of these beloved characters is a scream come true,” said Mattel’s Rebecca Shipman.

Ted, Keeley and Rebecca star in the line-up, with each doll designed by Mattel’s Suim Noh.

“We are very honoured to be working with Hot Wheels to create a co-branded collection that is cool, relevant and that fans will love,” said Matt Peters, MD of Sidemen Clothing.

“As Hot Wheels continues to grow, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles,” said Rob David, Vice President, Content Creative at Mattel Television.

“There are many play patterns to explore around new tech to enhance engagement with physical toys,” said Sven Gerjets, Executive Vice President and Chief Technology Officer at Mattel.

Ruth Henriquez – Head of Consumer Products EMEA at Mattel – discusses why footwear remains an exciting canvas for creative collaborations.

Sketchbook works just like traditional Pictionary but instead of sketching clues from scratch, players use Jake Parker’s artwork as a springboard, doodling over his drawings.