Mattel

Tyler Kenney – Mattel’s Director of Design for Licensed Wheels & Matchbox – discusses the “challenger spirit” that drives Hot Wheels.

“Barbie the movie is a monumental moment for the brand,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

The dolls feature face sculpts and details from the movies, including Chucky’s striped sweater, Good Guys overalls and red hair.

“The Coronation Coach evolves the brand’s signature craftsmanship while drawing on innovation and cutting-edge technology to write a new and exciting chapter in our history,” said Roberto Stanichi, Global Head of Vehicles at Mattel.

“The legacy of Jurassic Park is felt across the world,” said Melissa Rodriguez, vice president of franchise strategy for Universal Products & Experiences.

“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

The dolls feature the likenesses of Halle Bailey’s Ariel, Melissa McCarthy’s Ursula and Javier Bardem’s King Triton.

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

The range kicks off with Maleficent, designed by Lead Product Designer Carina Bilz.

“Each launch will celebrate our optimistic spirit of individuality and connection through creative expression and play,” said Christopher Goble, Head of Merchandising at Gap.