Mattel
Mattel details limited-edition Barbie collabs with female-founded companies for Women’s History Month
The range includes an Autumn Adeibgo headband, a candle from NETTE and shoes by Larroude – with proceeds going to the Barbie Dream Gap Project.
Mattel readies Santiago of the Seas toy line
“Partnering with Mattel will bring the fun-filled action adventures in the series to the toy line and allow fans to immerse themselves in this dual-language world and its culture,” said Paramount Consumer Products’ Dion Vlachos.
Mattel to usher in “innovative new era” for Disney Princess and Frozen
“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer at Mattel.
Mattel teams with luxury fashion label Balmain for Barbie apparel, accessories and NFTs
“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.
Mattel welcomes Glenn Abell as Senior Vice President, MEGA and Global Head of Construction category
“MEGA is a powerful asset within our portfolio and Glenn’s deep leadership experience in building sets positions us well to advance our global market share goals,” said Richard Dickson, Mattel’s President and Chief Operating Officer.
Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing
Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.
Gremlins 2: The New Batch gets the Monster High treatment in latest Skullector launch
Previous dolls in the Skullector range have taken inspiration from The Shining, It and Beetlejuice.
Mattel teams with Nike for UNO footwear and apparel
The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.
Mattel celebrates 100 years of Gucci with Hot Wheels collaboration
“This epic and unexpected collaboration between Gucci and Hot Wheels reinforces that toys are a canvas that reflect pop culture, fashion and design,” said Richard Dickson, President and Chief Operating Officer, Mattel.