Starting next year, Happy Meals will come with a soft toy, a book, or a paper-based toy.
Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year
“It’s partners like The Marketing Store who prioritize McDonald’s as a customer and live our supply chain values every single day,” said Steve Easterbrook, McDonald’s CEO.
Enter your details to receive Mojo updates & news.