The Marketing Store debuts paper construction toys for Jurassic World: Camp Cretaceous Happy Meal campaign
The launch falls in line with broader sustainability commitments by McDonald’s in the UK.
Since the coronavirus pandemic began, The Marketing Store has helped to successfully manage global inventory across markets to ensure there are no breaks in the supply chain.
Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year
“It’s partners like The Marketing Store who prioritize McDonald’s as a customer and live our supply chain values every single day,” said Steve Easterbrook, McDonald’s CEO.
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