Merger

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.

The combined company will be known as ViacomCBS Inc and will house channels and brands including CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central, Paramount Network, Star Trek, South Park and Mission: Impossible.

“Together we can significantly add value across all our activities and continue to strengthen our mutual excellence and long standing customer relationships,” said Juan Ferrer, executive chairman of Jumbodiset Group.