MGA Entertainment

“This collaboration will go down in pop culture history,” said Bratz Vice President of Creative, Chelsea Green.

“We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO at MGA Entertainment.

“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.

The Sunshine Makeover range features colour change transformations powered by daylight.

The new range features the brand’s first-ever ‘ball-within-a-ball’ unboxing experience

“The Little Tikes brand has stood for quality and high play value for more than 50 years and we look forward to continuing that tradition with this great collaboration,” said MGA Entertainment’s Isaac Larian.

“This collaboration – the largest we’ve done to date – is the latest example of MGA Entertainment’s innovative and creative approach to providing new and exciting products for our loyal and enthusiastic collector community,” said Isaac Larian, Founder and CEO at MGA Entertainment.

“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.

“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.

Stats from the NPD Group stated that in the dolls category this year, MGA’s LOL Surprise brand has continued to drive the majority of the international growth.