“We are excited to bring two iconic brands together that kids and parents love,” said Isaac Larian, Founder and CEO at MGA Entertainment.
“Kylie truly embodies everything Bratz has stood for since its inception 22 years ago – from being disruptive and rebellious to energetic and expressive,” said Bratz Creative Director Jasmin Larian.
“The Little Tikes brand has stood for quality and high play value for more than 50 years and we look forward to continuing that tradition with this great collaboration,” said MGA Entertainment’s Isaac Larian.
Candy brands including PEZ, Smarties and Chupa Chups partner with MGA Entertainment for L.O.L. Surprise! Loves Mini Sweets
“This collaboration – the largest we’ve done to date – is the latest example of MGA Entertainment’s innovative and creative approach to providing new and exciting products for our loyal and enthusiastic collector community,” said Isaac Larian, Founder and CEO at MGA Entertainment.
“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.
“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.
MGA Entertainment on track to become fourth largest toy manufacturer globally for the very first time, states NPD
Stats from the NPD Group stated that in the dolls category this year, MGA’s LOL Surprise brand has continued to drive the majority of the international growth.
“The 2018 collection of extraordinary TOTY finalists and winners have brought endless fun and learning to kids across the globe,” said Steve Pasierb, president and CEO of The Toy Association.