MGA

KID Group co-founder Dan Klitsner on Bop It’s origins, his dream job… And the importance of champions

In the first of a two-part chat, inventor Dan Klitsner talks about the career he’s yet to have, rejection – and why champions are as important as sizzles.

L.O.L. Surprise! named Toy of the Year for third year in a row at TOTYs

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

MGA details eco-friendly push with degradable L.O.L Surprise! ball and Little Tikes Go Green range

“Beginning 2025, MGAE will only manufacture products that will degrade when disposed of properly,” said MGA CEO Isaac Larian.

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