Mojo Nation

As well as allowing visitors to get hands on with the products, the area will also host the designers responsible for creating them.

The Challenge sees a raft of toy and game designers tasked with coming up with new play concepts for The Gruffalo brand.

Mojo Nation is delighted to have partnered with the private-members’ club, Century.

Hello and welcome to Mojo Nation. We’re a body for toy and game creators of all levels, from design students and one-man bands to R&D teams within toy firms or anyone with an idea.