Monopoly

“The world has changed a lot since Monopoly became a household name more than 85 years ago, and clearly today community is more important than ever,” said Eric Nyman, Chief Consumer Officer at Hasbro.

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

With lots of buzz around the firm’s recent real-time co-op game, Last Defense, we caught up with Deirdre to find out more about the power of collaboration, the best way to translate brands into play experiences and the game that set her on the path into this industry.

We speak with Tony Serebriany about virtual pitches, loving London – and three things all inventors should keep in mind…

Monopoly, Dobble, Cluedo, Uno and Scrabble all feature in the top ten for the week ending March 21st.

With a string of hit titles including Don’t Step In It, Soggy Doggy and Heist, Don Ullman is a prolific and award-winning inventor. We caught up with Don to ask about his creative process, collaborative efforts and overnight success…

“We delivered a high-quality second quarter, with positive consumer trends at retail and profitable growth led by several geographies and brand categories,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

“The global Hasbro team is executing very well and delivered a good start to the year,” said Brian Goldner, Hasbro’s chairman and chief executive officer.

“This elite group of nominees is truly representative of the global licensing community, showcasing the creativity and innovation that is part of our industry’s DNA,” said LIMA president Maura Regan.

Over the last 12 months, Randy Klimpert – senior director of design and development for Hasbro Gaming – has welcomed the year’s biggest video game to the Monopoly family with Monopoly: Fortnite Edition, while also risking upsetting the “purists” with Monopoly: Cheaters Edition; both of which play very differently to the classic game.