Moose Toys to “take kids’ magic-making ability to the next level” with Magic Mixies Magical Crystal Ball
“Expanding the world of Magic Mixies with Magic Mixies Magical Crystal Ball solidifies Moose Toys owning magic in toys,” said Belinda Gruebner, chief marketing officer at Moose Toys.
The session – titled ‘Innovate or Die’ – will detail Moose’s quest to be the world’s most innovative toy company.
“With innovation at the heart of Moose’s mission to make kids super-happy, this event is perfect and holds a concrete spot in our calendar,” said James Austin-Smith, Innovation Director at Moose Toys.
“Mixlings are just the beginning. Expect to see a lot more from the world of Magic Mixies in the coming months,” said Moose Toys’ Paul Solomon.
“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.
We spoke with James Austin-Smith, Innovation Director at Moose Toys, to find out more about the design wizardry behind Moose’s latest magical innovation.
Moose Toys debuts Magic Mixies, a toy that allows children to conjure up a pet from a magical potion
“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.