Fraser Paterson, VP – Head of Design & Development at Moose Toys, discusses keeping open-ended play at the heart of the firm’s Bluey range.
“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.
“The team at Moose are known for our innovation, so it’s always wonderful to attend events such as this which showcase the incredible talent and creativity within the wider industry,” said Heath Saber, Inventor Relations Manager at Moose Toys.
“Moose Toys’ continued innovation across multiple categories – boasting never-seen-before features that captivate, surprise and delight consumers – has propelled our notoriety and growth in the UK,” said Neil Shinner, CEO, UK and Europe, Moose Toys.
“We backed ourselves four years ago when we decided to go direct to retail in the UK, and due to the hard work and commitment of our team, we are now seeing some amazing results,” said Paul Solomon, co-owner, Moose Toys
Moose Toys to “take kids’ magic-making ability to the next level” with Magic Mixies Magical Crystal Ball
“Expanding the world of Magic Mixies with Magic Mixies Magical Crystal Ball solidifies Moose Toys owning magic in toys,” said Belinda Gruebner, chief marketing officer at Moose Toys.
The session – titled ‘Innovate or Die’ – will detail Moose’s quest to be the world’s most innovative toy company.