Moose Toys

Moose Toys debuts Magic Mixies, a toy that allows children to conjure up a pet from a magical potion

“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.

WATCH: The Inventor Relations Landscape

This panel session features IR execs discussing their golden rules for working with inventors, current challenges in the space and the advice they’d give to those new to the world of toy and game invention.

Warner Bros.’ Nomi Vela on keeping storytelling at the heart of Space Jam: A New Legacy’s toy lines

With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.

Moose Toys joins Virtual Mojo Pitch 2021

“We are excited to be returning to the brilliant Mojo Pitch and are looking forward to talking about great ideas and opportunities with the awesome inventors we know – and those we are yet to meet!” said James Austin-Smith, Head of R&D and Product Design at Moose Toys UK.

Moose Toys’ Fraser Paterson on bringing Looney Tunes into toys with its Space Jam: A New Legacy range

We caught up with Fraser Paterson, Head of Design and Product Development for Licensed & Pre-School at Moose Toys, to delve into the creation process behind the line, and find out what was key in bringing Looney Tunes to life in toys.

Moose Toys UK, So Sound, Open 2 Design and Making Things to share tips on how graduates can succeed in the toy space at New Designers 2020

The session will give an in-depth guide as to what life as a toy designer and freelance inventor looks like, delving into the various routes recent graduate can take to give themselves the best chance of working in the toy space.

Moose Toys joins Virtual Mojo Pitch 2020

“The September Mojo event has become a highlight in our calendar and we are really looking forward to returning to the pitch sessions for a third year,” said Moose Toys UK’s James Austin-Smith.

Moose Toys donates $100k to Australian relief efforts

The firm will also be donating all profits from the Little Live Pets product sales in Australia across the month of January.

“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self

With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.

Designers to banish pet peeves to Room 101 at Toy and Game Design Conference 2019

Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.

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