Moose Toys

“Expanding the world of Magic Mixies with Magic Mixies Magical Crystal Ball solidifies Moose Toys owning magic in toys,” said Belinda Gruebner, chief marketing officer at Moose Toys.

What’s the best way to pitch to Moose Toys? Heath Saber tells all!

The session – titled ‘Innovate or Die’ – will detail Moose’s quest to be the world’s most innovative toy company.

“With innovation at the heart of Moose’s mission to make kids super-happy, this event is perfect and holds a concrete spot in our calendar,” said James Austin-Smith, Innovation Director at Moose Toys.

“Mixlings are just the beginning. Expect to see a lot more from the world of Magic Mixies in the coming months,” said Moose Toys’ Paul Solomon.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.

“I’m looking forward to innovating with a new team down under in Australia within the Girls space,” said Audrey.

We spoke with James Austin-Smith, Innovation Director at Moose Toys, to find out more about the design wizardry behind Moose’s latest magical innovation.

“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.