Music

“We want to feed the imagination of the next generation of creatives, providing a new canvas for kids to creatively express themselves,” said Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

“This partnership will see us celebrate the power of merging music and the LEGO System in Play, providing children with a whole new way to creatively express themselves by bringing to life music in their own world, their own way,” said LEGO’s Julia Goldin.

We caught up with Hollywood to find out more about the origins of the game, and learn how the tabletop space compares with the industry he has spent most of his career in: the music business.

We caught up with Zuru’s creative director, Adam Woods, to discuss the origins of Boppi the Booty Shaking Llama, as well as delve into the firm’s ‘bold and disruptive’ creative culture.

We caught up with Tougher to find out how Soundbops looks to lift any barriers for young children to pick up and learn an instrument.