Nerf

“It’s an exciting step forward for Wilder and the product line as a whole,” said Casey Karls, CEO of Wilder.

The NERF N SERIES blaster range includes the Infinite, Pinpoint, Agility, Ward and Gear Up pack.

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

“It translates the imaginative play, high physicality and fun competition that characterises the property to an all-new and exciting medium for our fans,” said Hasbro’s Scott Ozarski.

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Design students at London’s Brunel University will be tasked with developing innovations around Hasbro’s Nerf brand as part of an Industry Week challenge set up by Mojo Nation.