“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.
“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.
“It translates the imaginative play, high physicality and fun competition that characterises the property to an all-new and exciting medium for our fans,” said Hasbro’s Scott Ozarski.
The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.
Design students at London’s Brunel University will be tasked with developing innovations around Hasbro’s Nerf brand as part of an Industry Week challenge set up by Mojo Nation.
Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.
“This year’s DreamToys top 12 selection is an exciting mixture of the year’s biggest brands and kids favourites that will delight children up and down the country this Christmas,” said Gary Grant, chair of the DreamToys selection committee.