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Prolific toy inventor Louise White on where ideas come from, her creative process and the advice she’d give her younger self

Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.

WIT unveils Inventor/Creator nominees for 2020 Wonder Women Awards

Design execs from the likes of Mattel, Hasbro and Funko Games are in the running.

Come and say hello at Toy Fair!

The Mojo Nation team will be at London Toy Fair and New York Toy Fair this year. We have a stand in the Greenhouse at London Toy Fair at GH48, and will be roaming the halls of the JAVITS during New York Toy Fair.

MGA scoops Toy of the Year award for L.O.L Surprise

“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.

Matchbox cars, Transformers and Uno in running to join National Toy Hall of Fame

Only two or three of these finalists will join other iconic toys in the hall and sit alongside past inductees such as Barbie, LEGO, Monopoly, Rubik’s Cube and Star Wars action figures.

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