Nick Karamanos

“We are excited to pair some of the most popular brands together for the first time,” said Nick Karamanos, Senior Vice President of Entertainment Partnerships at Mattel.

“Our collaboration with Mattel will deliver an all-new innovative toy line that will bring the vibrant, musical world of the Trolls to life,” said Joe Lawandus, Senior Vice President and General Manager of Global Toys and Hardlines at Universal Brand Development.

Karma’s World is a new CG animated series created by rapper and actor Chris ‘Ludacris’ Bridges, inspired by his oldest daughter.

“From the moment we first saw the world of Gus: The Itsy Bitsy Knight, we were drawn to its compelling story,” said Nick Karamanos, SVP of Entertainment Partnerships, Mattel.