Nick Swift
Toys and gender: What’s a marketeer to do?
Nick Swift, creator of the Modern Horrors card game, looks at the challenges faced by toy firms when it comes to gender-neutral marketing and pushing ‘progressive’ product lines.
Popular Articles
Orchard Toys' Heather Yates, Rowena Isotta-Day and Alice Morley discuss development of their new Bluey games
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Horizon Group’s owner, Roshan Wijerama, discusses arts, crafts and philanthropy
Bop It’s Dan Klitsner on creative techniques, his favourite inventions and more
“It’s a game and soundtrack in one!”: Inventor Marcus Carleson and Jumbo’s Ferran Codina on the story behind Hitster
Upcoming Events
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- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
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- 20th - 22nd May 2025
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
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- 24th - 26th June 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
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- Tuesday, June 24th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
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- Wednesday, June 25th, 2025
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
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- Thursday, June 26th, 2025
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
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- 7th - 9th October 2025
- Excel London
Brand Licensing Europe
