“On the cusp of the premiere of our second, super-powered film, the universal love for our pups is stronger than ever,” said Jennifer Dodge, Spin Master Entertainment’s President.
“Partnering with Mattel will bring the fun-filled action adventures in the series to the toy line and allow fans to immerse themselves in this dual-language world and its culture,” said Paramount Consumer Products’ Dion Vlachos.
“It’s the most dynamic battling toy ever, and with deep collectability and engaging entertainment, we are delivering a fully-rounded experience that meets kids where they are,” said Ronnie Frankowski, chief marketing officer at Moose Toys.
Spirit Halloween’s Carlos Mendoza on how a passion for illustration paved the way for a career in toy design
We caught up with Carlos to learn more about how he started out in the industry, and why a background in illustration proved invaluable when it came to toy design.
Brand Designs: Riverside Brands’ Ashley Holman on what inventors need to know about working on licensed product
Brand Designs is a new series of interviews with execs from the licensing industry on a range of subjects relating to the world of toy and game design.
The combined company will be known as ViacomCBS Inc and will house channels and brands including CBS, Showtime, Nickelodeon, MTV, BET, Comedy Central, Paramount Network, Star Trek, South Park and Mission: Impossible.
Nickelodeon acquires Garfield and plans to turn brand into a “multi-generational consumer products juggernaut”
Pam Kaufman, president of VNCP, said: “Garfield is a global evergreen franchise that is a natural fit with Nickelodeon and our portfolio of iconic properties.”