Nikki Bauman
Why design? Industry figures tell us what set them on the path to design
A love of toys? An inspirational teacher? An eye-opening exhibition? We asked figures from across the world of toy and game design what set them on the path to working in design and development.
Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas
Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.