Ninjago

“Research we did with kids back in 2021 showed they really wanted dragons to be front and centre of the new story,” said Nigel Kong, Head of Product for LEGO Ninjago.

The range features over-sized silhouettes in the Ninjago colour palette of yellow, deep red, and monochrome, with the secret Ninjago language spelling out ‘JUST HYPE’ throughout the line.

“We hope the next Ninjago or LEGO Masters could come from this collaboration!” said Keith Malone, Sr. Director of Content Development at The LEGO Group.

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

The top selling themes in 2018 were LEGO City, LEGO Technic, LEGO Star Wars, LEGO Friends and LEGO Ninjago.