“Research we did with kids back in 2021 showed they really wanted dragons to be front and centre of the new story,” said Nigel Kong, Head of Product for LEGO Ninjago.
The range features over-sized silhouettes in the Ninjago colour palette of yellow, deep red, and monochrome, with the secret Ninjago language spelling out ‘JUST HYPE’ throughout the line.
LEGO launches LEGO World Builder, a platform that allows you to pitch stories, TV shows and worlds to LEGO
“We hope the next Ninjago or LEGO Masters could come from this collaboration!” said Keith Malone, Sr. Director of Content Development at The LEGO Group.
Senior Design Manager Sven Robin Kahl on his 10 years at LEGO, the secrets of Hidden Side and what creativity needs…
We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.