Nintendo

Interplay UK’s Warren Jacobs and Tammy Southgate on great toys, great values and great teams

Since Interplay UK is driven by teamwork, it’s only appropriate that we caught up with Product Development Manager Warren Jacobs AND Lead Product Designer Tammy Southgate.

LEGO design manager Jonathan Bennink on collaborating with Nintendo to bring Super Mario to life in bricks

We caught up with Jonathan Bennink, design manager at The LEGO Group, to learn more about what went into giving the iconic moustachioed plumber a LEGO makeover.

LEGO teams with Nintendo for interactive Super Mario sets

“By seamlessly incorporating the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative experience for kids,” said LEGO’s Julia Goldin.

“A huge piece of market validation for the connected play category”: Designers share their reactions to Nintendo Labo

Game-changer or an overpriced gimmick? We asked the toy and game design community for their thoughts on the new Nintendo Labo.

Nintendo’s Labo will almost certainly be a sales success

Ben Parfitt takes a look at the prospects for Nintendo’s new Labo launch, and what its biggest tests will be moving forward.

Nintendo Labo blends DIY ‘Toy-Con’ creations with the tech of Nintendo Switch

“Nintendo Labo continues our longstanding mission of making people smile by surprising them with new experiences,” said Reggie Fils-Aime, Nintendo of America’s president and COO.

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