Norton PR

“Working with TikTok creators really brought the game to life among this Gen Z audience, appealing to their sense of fun, self-critique and group game play” said Lucy Vaughan, Assistant Brand Manager at Vivid Toy Group.

Norton PR chairman Tony Norton reveals why he feels toy firms may be missing a trick by excluding the design process from PR plans.

“We’re passionate about the toy and game industry so we’re delighted to be involved in the first Mojo Nation 100 book,” said Tony Norton, chairman of Norton PR.