NPD

UK toy sales down 7% in 2018 to £3.3bn

The decrease has been attributed to the closure of Toys R Us; a poor year for licensed products and a difficult year for the High Street.

MGA Entertainment on track to become fourth largest toy manufacturer globally for the very first time, states NPD

Stats from the NPD Group stated that in the dolls category this year, MGA’s LOL Surprise brand has continued to drive the majority of the international growth.

Dolls fuel growth as global toy sales hit $27.4bn in 2018 to date

LOL Surprise cited as a key driver by The NPD Group.

A quarter of all kids products sold in the US in Q4 2017 featured a licence, states NPD

Kids aged three to five represented the largest age group for licensed sales based on units sold, with Paw Patrol the leading brand.

Global toy sales up 3% in first half of 2017, states NPD

Australia and the United Kingdom were the only two countries tracked by NPD that experienced declines.

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