Oli Hills

Oli’s session – titled ‘TikTok Made Me Play It: How TikTok Is Shaping the Future of Games & Creativity’ – will explore areas including how TikTok works, why certain toys and games are thriving there – and how to generate impact on the platform.

“While most still think TikTok is an app for kids dancing, the average age of user is 33 years old”: Nonsensical CEO Oli Hills reveals what makes brands tick on TikTok.